Tuesday, December 20, 2011

The Brute Force Story



On September 14, 2008 Merrill Lynch imploded, I know that because I was there and my world was tuned upside down. Like many people I kept fighting and survived, even though times have been tough and our lives and my career has changed. I keep fighting and we keep surviving. Over the last 3 years, many people have have been through the same and many have been through much worse. That's why I thought you would like to hear about the creation of the Brute Force Company and there fight and warrior spirit! Enjoy!


Like Clint Eastwood said in Heartbreak Ridge -"Improvise, Overcome and Adapt" BruteForce did just that!


Here is there Story



Recession, Foreclosure, and an Inability to Sew

"Brute Force Sandbags began in February 2010 by Keith Burns and Rhonda Baxter. With a house in foreclosure, one of them jobless, and the other in school, the two set out to make their own sandbag training equipment for the garage. The sandbags got the job done, except they were not the ideal sizes for training, and always they made a huge mess on the floor. With Rhonda’s sewing experience in making belly-dancing costumes, the modifications began. Little by little the first line of Brute Force Sandbags began to gain interest, and they had already rivaled what was on the market. Some few months later, Rhonda graduated and began working as a Physical Therapist Assistant, right at the time the demand for the high-quality Brute Force Sandbags grew. This was a new problem- who was going to sew? Keith picked up the reigns and forced himself to learn. This led to a direct hand in the improvements of the sandbags, and a collection of 4 industrial sewing machines. The take-no-prisoners attitude assisted in keeping the company alive and the house out of the hands of the bank. Keith can also now out-sew the most seasoned grandma, although the sandbags are now made in a factory in Denver, Colorado"


No comments:

Post a Comment